On January 1, 2026, Fujitsu General (FUJITSU GENERAL) changed its corporate name to GENERAL Inc.

"GENERAL – Corporate Name Change Special Site" presents details about the corporate name change, our brand movie, and the latest updates. – Creating a Life Conditioner

Moving forward,
onto the next stage.
January 1, 2026,
our company name has been
changed to "GENERAL Inc."

    Our Vision

    Creating a Life Conditioner

    What we strive to support and protect is the comfort of our loved ones amd family.
    Our goal is to promote a sustainable and well-being-focused lifestyle that helps our communities thrive, and
    maintain our health during extreme weather, such as through intense heat waves and cold spells.
    we want to continue protecting "All of LIFE," such as the smiles of future generations and the environment.
    Through creating "Air" Conditioners, we are creating "Life" Conditioners.

    Group Partnership

    Collaboration with
    Paloma Rheem HD Group

    By becoming a member of the group and working together in a complementary manner, we aim to expand our business in both domestic and international markets.

    CEO Message

    President & CEO Koji Masuda

    President & CEO
    Koji Masuda

    Using the Power of Manufacturing to Enrich the Quality of Life and Create a Sustainable Future

    On January 1st, 2026, our company began a new chapter as GENERAL Inc. We became a member of the Paloma Rheem Holdings in August 2025. Since then, we have shared our technology and expertise regarding air and water , and have launched full-scale initiatives aimed at exploring new possibilities in manufacturing.

    This new challenge is supported by the spirit of General, which has been passed down since our founding. It is an aspiration to make people's lives more comfortable through innovative manufacturing and to generate ideas that are not bound by conventional thinking. Carrying this spirit into the future, we have introduced a new brand slogan, "Creating a Life Conditioner." We strive to realize a rich quality of life where people, the environment, and communities exist in a state of enhanced harmony.

    Read full message

    Society is at a major turning point due to climate change, shifts in social structures, and the switch to renewable energy. In this era, manufacturing companies are expected to help solve social issues and bring about a better quality of life through their products.
    Our core air conditioning business provides essential products with superior energy efficiency, comfort, and safety. It is also expected to support climate change mitigation by replacing fossil fuel appliances and to achieve mid- to long-term growth. Going forward, we will further strengthen our heat pump and inverter technologies, along with the development and production of core components such as compressors and motors. We will also deepen complementary collaboration across the Group and the entire value chain to enhance competitiveness in Japanese and global markets. We will create innovation through technological integration in the fields of air and water, and thereby contribute to the realization of a decarbonized society.

    Also, with increased social demand for enhanced disaster-response capabilities and smaller, energy-saving electrical appliances, growth is expected in another of our strong sectors, tech solutions. We will further advance the technological and development capabilities that we have accumulated so far, and achieve increased business growth.

    Under our corporate philosophy, "Living together for our future," we will proceed as a new General, advancing both our air conditioner and tech solution businesses. We aim to enhance corporate value, address social issues, create a sustainable society, and expand globally through manufacturing.

    This year marks the 90th anniversary of General's founding. Grounded in our long-cultivated technical expertise and on-site capabilities, we will create new value with customers, business partners, local communities, and employees. We will continue striving to remain a company trusted by all stakeholders.

    CONTENTS

    Anniversary

    90th Anniversary – January 2026

    This year marks the 90th anniversary of the founding of GENERAL Inc.
    We have prepared the history and development in two versions, a shorter Summary version, and a more detailed year-by-year Timeline version.

    This website is best viewed in portrait mode.