PRESS RELEASE
October 21, 2002
Fujitsu General Limited
(NO.02-Y04-22)
Our "Plasmavision®W" received the 2002
"Emmy®Award"
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Our company received the "2002 Scientific Development and Technological Achievement Emmy®Awards" from the US National Association of Television Arts and Sciences (NATAS), which is the first time that a plasma display has received this award, for the contribution to the US broadcasting industry for long years of our original and advanced technological development of "Plasmavision®W".

Photo: 2002 NATAS® EMMY® AWARD WINNER Trophy
Outline of "Emmy® Awards"
The "Emmy® Awards", established in 1948 by the " US National
Association of Television Arts and Sciences (NATAS)" and having 54 years of long history and
tradition, are presented every year to the most excellent contribution in the fields of arts and
sciences in the broadcasting industry.
The "Emmy® Awards" consist of 4 categories of 1) Daytime
Emmy® Awards, 2) News and Documentary Emmy® Awards, 3) Scientific
Development and Technological Achievement Emmy® Awards and 4) Sports
Emmy® Awards. This time, we received the "Scientific Development and
Technological Achievement Emmy® Awards" as a corporation which greatly
contributed to the "technological development in the broadcasting industry" by
"Plasmavision® W".
Background for winning Award
We have been developing and commercializing plasma displays equipped with the plasma display
panels developed by Fujitsu Limited and was the first manufacture to introduce products such as
21-inch type in 1993, 42-inch type in 1996, 42-inch ALIS system in 1999, and have contributed to
the market expansion of large screen flat display playing a role of a leading company of the
development. In 2001, we developed a full-digital video processor "AVM (Advanced Video
Movement)" exclusively used for plasma display panel as an ultimate achievement of video
technology of plasma display which we have acquired over many years and succeeded in its
commercialization.
"AVM" is a super high density LSI adopting the newly developed "High Definition
Digital Multi Conversion (HDDMC) system" and our original full-digital video processor
exclusively used for plasma display with a single-chip structure succeeding to our own system and
performance which we have developed in the past, such as "Adjustment-to-movement IP
conversion processing function", "High definition expansion/reduction filter
processing", "Expansion/reduction type contour processing", "Digital AGC
function", "High definition digital processing of component video input
signal".
Thus, utilizing the characteristics of plasma display to the maximum, the industry's top level of
picture quality has been realized for various video sources ranging from the pictures with the
detailed feel of a material of the film required for a movie to the distinct, sharp,
three-dimensional and dynamic pictures required for still and moving pictures.
Furthermore, by adopting "Fine Mode" function, the real live feeling of a movie theater
can be experienced readily at home.
Such an original and advanced technological development of plasma display and the contribution to the broadcasting industry were highly evaluated and led to the first winning of the Award as a plasma display.
The winning of the "Emmy® Award" which is authoritative in the broadcasting industry is a very honorable event for our company and proves that the high level of technology and reliability of our products were recognized.
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| Plasma display: PDS4241 | AVM (Advanced Video Movement) |
Future efforts
We will develop and commercialize new products realizing high brightness and high picture quality
by further development of the element technology which led to the winning of the
"Emmy® Award".
We are planning to introduce the new series adopting a new image system into the market and will
strive to continue to offer the high performance products to meet customers' satisfaction.
Note
- *1
- as of October, 2002, according to our company's survey.
Contact details
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These contents are subject to change without prior notice.








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