GENERAL BREXA Technology Develops AI Service that Acts as a “Strategic Advisor” for Store Managers
“aimana,” an AI Service for the Food Service and Retail Industries, Suggests the Next Move Based on Business Data

GENERAL BREXA Technology Inc. (hereinafter "GBT") has developed "aimana," an AI service that analyzes sales and business data to identify operational issues and concrete improvement measures. GBT is a GENERAL Group company that is responsible for the Group's solutions and human resources businesses^*1.

In the food service and retail industries, there is a growing need for quick, data-driven decision-making due to labor shortages and the expanding store networks. However, in many cases, the development of specific strategies still relies on the individual experiences and intuition of store managers and staff. Furthermore, existing BI tools^*2 are not being fully utilized. This is because it is often difficult for them to interpret various metrics and translate those data into concrete improvement actions.

"aimana" is a proprietary AI service developed by GBT that analyzes data such as sales, customer traffic trends, and turnover rates. This allows the users to identify the issues and provide actionable insights on what to do next to drive sales growth. "aimana" utilizes a knowledge base of the Group's operational expertise in the food service and retail industries accumulated over 30 years. Combined with RAG technology^*3, this service proposes effective strategies for improved performance in response to changing factors such as fluctuations in customer traffic. Through these insights, "aimana" acts as a "strategic advisor" for store managers, supporting their daily business decisions. Furthermore, this service is designed for ease of use, allowing frontline staff to quickly review the data for decision making without conducting special analysis.

Since January 2026, "aimana" has been implemented and utilized in approximately 40 stores operated by a major restaurant chain. Going forward, GBT plans to enhance the service's effectiveness based on the usage data from this restaurant chain. GBT is also considering adding and expanding different features to meet the needs of the entire organization.

Through "aimana," GBT aims to advance management support in the food service industry while creating a new operational model where people and AI collaborate. This is part of our efforts made under GENERAL Group's new slogan, "Creating a Life Conditioner." We are committed to achieving a society where those in the food service and retail industries can thrive, and customers can enjoy a comfortable experience.

【Comment from Kaoru Inoue, President and Representative Director of GENERAL BREXA Technology】

Due to recent trends such as a declining birthrate, aging population, and advancements in digital technology, our society is undergoing a period of significant transformation. This requires us to adapt to new ways of work and changing consumer behaviors. In this context, we developed "aimana." We thought it was essential to create an environment where every individual working in the food service and retail industries can confidently demonstrate their abilities. We believe that "aimana" will foster a new work culture that enhances the atmosphere of each store. And hopefully, this will lead to creating experiences that make the customers feel that they want to visit the store again.

"aimana" is a portmanteau of "AI" (artificial intelligence) and "manager." The name also embodies our aspiration to "develop an AI that supports daily business decisions with love ('ai' in Japanese)." This symbolizes our future-oriented vision of a management approach where people and AI collaborate to achieve better operations.