The GENERAL Way
The GENERAL Way represents the General Group’s core purpose that defines, as a basis for achieving sustainable growth, where our company wants to be, the mission we must fulfill to support customers and society, and the value we offer. It also serves as a guidepost for every employee of the General Group to follow in everything they do at work.
By fulfilling Our Mission in the Corporate Philosophy through our businesses, we will bring comfort, wellness, confidence, and safety to society and pave the way for a brighter future for generations to come.
Corporate Philosophy
Our Mission
This is a declaration of the vision we at General Group aim to achieve.
－Living together for our future－
Through innovation and technology, we deliver a brighter future with the peace of mind to our customers and societies around the world.
Our Philosophy
This outlines the principles we hold dear in order to realise our mission.
－Act Spontaneously－
We embrace new challenges by investing in ourselves for personal growth, and through continuous creativity with a spontaneous attitude.
－Develop Our Team－
We respect and value our people, and optimize their abilities through fostering culture and diversity, and utilizing a collaborative effort focused on communication.
－Value Integrity－
To achieve our goals, we always act with integrity and shared ethics.
Code of Conduct
- We respect human rights.
- We comply with all laws and regulations.
- We act with fairness in our business dealings.
- We protect and respect intellectual property.
- We protect and respect intellectual property.
- We do not use our position in our organization for personal gain.